VAMFF Grand Showcase 2017: Camilla & Marc

Images via le Blonde Fox (collaged by Alison Gordon)

The Grand Showcase presented annually at VAMFF is the pinnacle of the festival for designers, with this year's privellage awarded to veteran brand Camilla and Marc. Renowned for contemporary styles and cool-girl vibes, C&M delivered a deeply romantic collection, split between day & night wear (although the label is known for blurring the line between the two)

The collection was entirely wearable (to the audible elight of many in the audience) with a segment of showcased reworks of long-term favourites receiving the buyers nod. C&M also delved into an updated colour palette (loving that emerald green!) and an exploration into denim & texturing for the new season.

Camilla & Marc delivered where expected, keeping evening silhouettes modern yet elegant, with cuts that perfectly contour the body.. The runway was contemporary, sleek and cool; but somehow still classic, a balance that Camilla and Marc continue to strike so well. The live string orchestra's tones energised the darkly romantic influences present (faux fur & lace) and created an opulent atmosphere.

Daywear received less of a makeover, but did see a rework of the classic white blouse and a more masculine take on the blazer, as well as increased use of texturing & layering (hinting at a brighter A/W season).

Camilla & Marc have absolutely cemented their reputation of high quality & consistent design with this year's presentation - I look forward to snapping up a garment or two!